Contemporary Research in E-Branding

Author:   Subir Bandyopadhyay
Publisher:   IGI Global
ISBN:  

9786611827830


Pages:   378
Publication Date:   01 January 2009
Format:   Electronic book text
Availability:   Out of stock   Availability explained
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Contemporary Research in E-Branding


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Overview

Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in todays digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide.

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Author:   Subir Bandyopadhyay
Publisher:   IGI Global
Imprint:   IGI Global
ISBN:  

9786611827830


ISBN 10:   6611827838
Pages:   378
Publication Date:   01 January 2009
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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