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OverviewOrients people working for businesses of all sizes to a new kind of marketing and explains why it's so relevant in today's cluttered advertising landscape. Covers all aspects of running a successful ad campaign on Google from assessing your advertising needs to bidding for key words to writing an ad and finally, to tracking the results. Full Product DetailsAuthor: Andrew E GoodmanPublisher: McGraw-Hill Companies Imprint: McGraw-Hill Companies ISBN: 9786611947330ISBN 10: 6611947337 Pages: 400 Publication Date: 01 January 2009 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: Out of stock ![]() The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |