Business Web Strategy: Design, Alignment, and Application
Author:   Latif Al-Hakim ,  Massimo Memmola
Publisher:   IGI Global
ISBN:  

9786611854898


Pages:   408
Publication Date:   01 January 2009
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Business Web Strategy: Design, Alignment, and Application


Overview

In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firms Web strategy and its business strategy.

Full Product Details

Author:   Latif Al-Hakim ,  Massimo Memmola
Publisher:   IGI Global
Imprint:   IGI Global
ISBN:  

9786611854898


ISBN 10:   6611854894
Pages:   408
Publication Date:   01 January 2009
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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