Overview

Introduction
- Fashion Law: An Overview of a New Field
- Intellectual Property Issues
- Intellectual Property Protection in Fashion
- Fashion and Apparel Licensing
- Counterfeiting:
Commercial Operations and Expansion
- Start-Up and Launch Issues -- Business Structure
- Selling and Buying -- Commercial Agreements in Fashion
- Employment Issues in Fashion
- Marketing, Advertising and Promotion of Fashion
- Retail Leasing for Fashion
International Aspects
- International Development of the Fashion Business
- Import and Custom Issues in Fashion
- Introduction to the overall concepts, issues, and practices of chapter topic
- In-depth discussion of topic and real-world case studies contributed by general counsel for an apparel company and/or partner of law firm
- Legal strategies, procedures, checklists, sample contract documents and templates
- Practice tips, discussion questions, short exercises, and relevant assignments to reinforce chapter material
- Instructor's Guide provides suggestions for planning the course and using the text in the classroom

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9781563677793

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