Business & management books

Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise by Morris B. Holbrook expands on the...  Read More >>

Quantitative Methods: MDS, MDA, CCA, and Beyond by Morris B. Holbrook presents a comprehensive analysis of advanced...  Read More >>

Esthetics and Tastes, Part I: Art and Entertainment by Morris B. Holbrook offers a thought-provoking exploration...  Read More >>

""Radical"" Experiential Views: The Consumption Experience and Customer Value by Morris B. Holbrook dives deep into...  Read More >>

Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models...  Read More >>

Nostalgia and Age-Related Preferences by Morris B. Holbrook examines the powerful influence of nostalgia on consumer...  Read More >>

Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise by Morris B. Holbrook expands on the...  Read More >>

Qualitative Methods, Part III: Subjective Personal Introspection by Morris B. Holbrook explores the powerful role...  Read More >>

Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models...  Read More >>

Esthetics and Tastes, Part I: Art and Entertainment by Morris B. Holbrook offers a thought-provoking exploration...  Read More >>

Macromarketing Applications, Part II: Marketing versus Consumer Research by Morris B. Holbrook explores the evolving...  Read More >>

""Radical"" Experiential Views: The Consumption Experience and Customer Value by Morris B. Holbrook dives deep into...  Read More >>

Nostalgia and Age-Related Preferences by Morris B. Holbrook examines the powerful influence of nostalgia on consumer...  Read More >>

Quantitative Methods: MDS, MDA, CCA, and Beyond by Morris B. Holbrook presents a comprehensive analysis of advanced...  Read More >>

Emotions by Morris B. Holbrook explores the profound role of emotions in consumer behavior and marketing, providing...  Read More >>

Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism by Morris B. Holbrook delves into...  Read More >>

Macromarketing Applications, Part I: Ethical Concerns, Social Issues, and Animal Companions by Morris B. Holbrook...  Read More >>

Emotions by Morris B. Holbrook explores the profound role of emotions in consumer behavior and marketing, providing...  Read More >>

RUNNING A BUSINESS IS HARD. DO YOU EVER FEEL YOU'VE LOST SIGHT OF WHAT REALLY MATTERS? In his inspirational 2021...  Read More >>

This book is for the dreamers with doubt - and the fire to move anyway. You may not have a risk appetite, but you...  Read More >>

Practical strategies to transform ADHD's energy into focus, creativity, and success. navigate the emotional downpours,...  Read More >>

Marketing Applications: Branding, Communications, and Strategy by Morris B. Holbrook offers a comprehensive guide...  Read More >>

Inspirational Applications, Part I: Marketing Education by Morris B. Holbrook explores the pivotal role of education...  Read More >>

Inspirational Applications, Part II: Scholarship and Creativity by Morris B. Holbrook explores the integral role...  Read More >>

Qualitative Methods, Part I: Interpretive Approaches by Morris B. Holbrook explores the power of interpretive research...  Read More >>