Behavioural economics books

An informative and entertaining account of how actions send signals that shape behaviors and how to design better...  Read More >>

Female high achievers are a unique group-focused on being bigger and better, they often lack the confidence and...  Read More >>

Today’s noisy, digital world has undermined our ability to focus, resulting in new rules for creating persuasive...  Read More >>

 Read More >>

This book presents embodied economics as a foundational alternative to behavioral economics and other projects integrating...  Read More >>

 Read More >>

Two quirky economists explain how a 'numberdemic' is taking over lives - and what we can do about it  Read More >>

A smart contract tied together with DLT, for example, makes it possible to design an economically well-behaved peer-to-peer...  Read More >>

"""Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide...  Read More >>

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted...  Read More >>

Dive into the intricate world of consumer behavior with ""Inside the Mind of the Buyer: Unveiling the Psychology...  Read More >>

America runs on women - women who are tasked with holding society together at the seams and fixing it when things...  Read More >>

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data...  Read More >>

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data...  Read More >>

Today’s customers want brands, not products. In The Brand Benefits Playbook, two of the world’s leading experts...  Read More >>

Today’s customers want brands, not products. In The Brand Benefits Playbook, two of the world’s leading experts...  Read More >>

A topical exploration of how communities can help heal trauma in individuals and groups There are many books dedicated...  Read More >>

This guide unveils strategies to cultivate enduring customer relationships. Grounded in effective communication...  Read More >>

By delving into topics from digital marketing and sustainability initiatives to data analytics and emerging technologies,...  Read More >>

 Read More >>

 Read More >>

 Read More >>

 Read More >>

"""These days, consumers have real power: they can research companies, compare ratings, and find alternatives with...  Read More >>

"""These days, consumers have real power: they can research companies, compare ratings, and find alternatives with...  Read More >>