Behavioural economics books

"Discover the Secrets to Unleashing Customer Loyalty and Growth! In ""Personalization and Customer Retention Strategies,""...  Read More >>

Expanding our knowledge of civility is a valuable contribution to the benefit of humanity (Olson et al., 2018)....  Read More >>

Global Business: Definition and Key Concepts What is Global Business? Global business is the flow of goods, services,...  Read More >>

"Welcome to a world where every business has the potential to be a hospitality business, where the ordinary transcends...  Read More >>

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is...  Read More >>

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Since 1982, Research Alert Newsletter has been the definitive biweekly source for research on consumer spending,...  Read More >>

"""Neuromarketing: The Comprehensive Guide"" is an essential resource for marketers, business professionals, and...  Read More >>

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Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the 'Replacement...  Read More >>

Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the 'Replacement...  Read More >>

This Element offers a brief introduction to the topic, describes how psychophysics insights are already present...  Read More >>

In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation...  Read More >>

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities...  Read More >>

Two big name thinkers tackle a great question: why are we so often oblivious to things around us, from pollution...  Read More >>

"""Achtsamkeit f�r Mitarbeiter"" ist ein wegweisendes Buch, das sich auf die Integration von Achtsamkeitspraktiken...  Read More >>

This book offers a unique, critical exploration of concepts and practices of social sustainability through both...  Read More >>

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This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such...  Read More >>

"Unlock the Hidden Psychology of Consumer Desire and Master the Art of Neuro-Persuasion Are you ready to crack...  Read More >>

This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such...  Read More >>

The Hospitality Mentality enhances the guest experience and creates raving fans—and return guests!  Read More >>

Die Qualitat von Waren und Dienstleistungen nimmt mehr und mehr ab. In der Wegwerfgesellschaft sind Werte und Nachhaltigkeit...  Read More >>

Consumer advertising appeals in television commercials are strategic techniques employed by advertisers to capture...  Read More >>