Behavioural economics books

Unlock the door to personal power, happiness, achievement, and strength in any situation In The Science of Personal...  Read More >>

Use this evidence-based guide to understand how to apply data, people analytics and behavioural science to deliver...  Read More >>

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Household Finance: An Introduction to Individual Financial Behavior speaks to both how people should and how people...  Read More >>

This book covers the intersection of behavior analysis and management, including a comprehensive examination of...  Read More >>

Doch selbst wenn die Gründe für eine Entscheidung rational sind, stellen sich oft diffuse, ungute Gefühle und Körperreaktionen...  Read More >>

This book is the first comprehensive presentation of a Kaiyu Markov model with covariates and a multivariate Poisson...  Read More >>

This book sheds new light on the most important contemporary and emerging startup valuation topics. Drawing on the...  Read More >>

Die Verhaltensokonomik (Behavioral Economics) als Lehre von den psychologischen Determinanten wirtschaftlichen Entscheidens...  Read More >>

This book reviews the efficient markets hypothesis from a behavioural finance perspective looking at the stock markets...  Read More >>

In Uncertainty, Patrik Aspers provides detailed analysis of publicly available means of uncertainty reduction. Examining...  Read More >>

Given the stress of interacting with healthcare systems, be it a result of fear, expense, or confusion, individuals...  Read More >>

The renowned social scientist, professor, and bestselling author of Predictably Irrational delivers his most urgent...  Read More >>

Embark on a journey through the whimsical world of literary marketing, where every chapter is a new adventure. From...  Read More >>

This book studies the impact of external labor migration on demographic processes in a region of Uzbekistan.  Read More >>

Magnetic Marketing: The Secret Formula for Effortless Customer AttractionTransform Your Business from a Customer...  Read More >>

The rapidly evolving landscape of artificial intelligence (AI) has created unprecedented shifts in nearly all aspects...  Read More >>

By delving into the intricate dynamics of consumerism, this book provides a foundation for understanding how consumer...  Read More >>

The rapidly evolving landscape of artificial intelligence (AI) has created unprecedented shifts in nearly all aspects...  Read More >>

This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research...  Read More >>

Attention: Are you tired of living paycheck to paycheck, constantly stressed about debt, and feeling like financial...  Read More >>

In world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a...  Read More >>

As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional...  Read More >>

Our use or rather overuse of natural resources is having an increasingly drastic and adverse effect on the environment....  Read More >>

"IN THIS SECOND CX-PRO BOOK SERIES, following the acclaimed ""CX-PRO: A Practical Guide for the New Customer Experience...  Read More >>