Overview

The rapidly evolving landscape of artificial intelligence (AI) has created unprecedented shifts in nearly all aspects of business and life. To manage human resources more effectively, understanding the intersection of consumer behavior and organizational management has never been more crucial. By synthesizing the latest research and practical applications, managers will be equipped with the tools necessary to lead and innovate in their respective fields. Consumer and Organizational Behavior in the Age of AI represents a comprehensive and interdisciplinary effort to provide a deep understanding of these dynamics, offering strategies to address challenges, plan strategically, execute effectively, and measure performance for continuous improvement across public, private, and civil society sectors. Covering topics such as crisis management, firm strategy, and purchase intention, this book is an excellent resource for organizational leaders, managers, human resource managers, academicians, graduate and postgraduate students, educators, and more.

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9798369388518

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Kittisak Jermsittiparsert is a Research Fellow at Shinawatra University, (Thailand) & Universiti Sultan Zainal Abidin (Malaysia), an Adjunct Professor at Sekolah Tinggi Ilmu Administrasi Abdul Haris (Indonesia), and an Adjunct Research Professor at Universitas Muhammadiyah Sinjai (Indonesia), Universitas Muhammadiyah Makassar (Indonesia) & Universitas Muhammadiyah Sidenreng Rappang (Indonesia). Previously, he was a Full-Professor of Public Administration at Huanghe Business School, Henan University of Economics and Law (China), a Full-Professor at Faculty of Education, University of City Island (Cyprus), a Lecturer at Faculty of Political Science, Rangsit University (Thailand) & College of Innovative Business and Accountancy, Dhurakij Pundit University (Thailand), a Researcher at Social Research Institute, Chulalongkorn University (Thailand), and an Adjunct Researcher at Ton Duc Thang University (Vietnam) & Duy Tan University (Vietnam). He holds a Ph.D. (Social Sciences), M.A. (Political Science) & B.A. (Political Science) from Kasetsart University, Thailand. Additionally, he earned M.B.A. & M.P.A. from Ramkhamhaeng University and B.Pol.Sc. (International Relations and Comparative Governments and Politics) from Sukhothai Thammathirat Open University. He is named in the world’s top 2% of scientists list by Stanford University, USA since 2020. Up to now, he has published more than 450 Scopus/WoS indexed documents. His h-index is 54 with more than 10000 citations. Nattharawee Phongkraphan earned a bachelor degree in Marketing and a master degree in Accounting from Sripatum University, Thailand. She holds a Ph.D. in Natural Resources and Environmental Management from Yala Rajabhat University, Thailand. She currently is a lecturer at the Faculty of Management Sciences, Yala Rajabhat University. Her areas of expertise are accounting research, profit planning and control, and auditing. Nutnapha Lekhawichit earned a bachelor degree in Management and a master degree in International Business Management from Siam University, Thailand. She holds a Ph.D. in Management from Rajamangala University of Technology Thanyaburi, Thailand. She currently is a lecturer at the Faculty of Management Sciences, Yala Rajabhat University, Thailand. Her areas of expertise are marketing, business management, organizational management, international management, sustainable business, and local enterprise development.

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