Overview
Given the stress of interacting with healthcare systems, be it a result of fear, expense, or confusion, individuals may make decisions that are not in their best interest. There exists an intricate interplay between behavioral economics, neuro economics, health, and healthcare. Until recently, an examination of these interconnected factors has been nonexistent, even though understanding them is vital for proper healthcare administration and top-level patient care. Behavioral Economics and Neuroeconomics of Health and Healthcare explores the underlying psychological and neurological factors that influence individual choices related to health and healthcare. Drawing from a rich pool of research, the book provides a comprehensive understanding of how cognitive biases, emotional factors, and social influences contribute to health-related decisions and outcomes. Not only does the book detail these psychological and neurological drivers of behavior, but it features effective interventions to improve health outcomes and offer practical implications for healthcare practitioners and policymakers.
Full Product Details
Author: K. Jayasankara Reddy
Publisher: IGI Global
Imprint: Medical Information Science Reference
ISBN: 9798369376522
Pages: 418
Publication Date: 13 September 2024
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Author Information
K. Jayasankara Reddyhas M.Sc. and Ph.D. in Psychology in the area of NeuroPsychology, also has a Master degree in Clinical Neurophysiology and MBA in Higher Education Management. He has been an active teacher, researcher and practitioner in the field of Health, Cognitive Neuropsychology and Neuroscience since then. Presently, working as Professor of Psychology and Coordinator for Center for Research at Christ University, Bangalore, India. He has guided and graduated 12 Ph.Ds, 15 M.Phil by research and more than 90 postgraduate research project students in the area of Health, Neuropsychology and Cognitive Neuroscience. He has published more than 150 research articles in peer-reviewed journals, presented his research at more than 60 national and international conferences, and has also organized many conferences of national and international significance. Dr. Reddy is the recipient of Indian School Psychology Association (InSPA)—Best Performance Award—2017 for his valuable services and contributions to the promotion of school Neuro psychology in India. Also received National Stress Management Research Award 2017 in recognition of positive contribution to the
