Overview

What are your large fries and soda? (or the strategy of selling cheap to win big time), is the story of a recognized red and yellow fast food chain and how did the manage to be the leaders in the industry, in a market they created, despite facing extremely strong resistance and a ruthless, aggressive battle from many competitors who emerged from this business concept. The way they created, developed, evolved, and applied their business strategy over the years is truly admirable. Additionally, they managed to systematically implement it across thousands of business units. Here you will find a brief story of the key moment for their success, along with an analysis and a super practical guide for you to apply this strategy to your own concept, business, idea, venture, or even the company where you work. Don't miss this interesting story that, besides being entertaining, is accompanied by many data points and steps that will give you a different perspective on business tactics.

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