Overview

Design for Impact is a down-to-earth A/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self-deprecating humor that will leave you smiling--if not laughing aloud. As a bonus, The Good Experimental Design toolkit presents everything you learn into step-by-step process for you to use each day. Who Should Read This Book? If you're a curious person working in tech who wants to deliver impactful work, you should read this book. If you're a business leader looking to help your team make better decisions, you should read this book. If you want to level-up your approach to experimentation, you should read this book. In short, everyone--from CEOs to marketers, engineers, product people, through to designers and content folks--should read this book. Takeaways Learn a fun, balanced approach to digital product experimentation to get your whole team testing customer-centric ideas. Stop making changes and start making improvements with the Conversion Design process. Follow the Good Experimental Design toolkit so that you and your entire team design for impact together. Clear up confusion around A/B testing with helpful tools and practical advice. Look for loads of actionable tips for effective product experimentation to give your team insight into the big picture. Make the complex math behind why experimentation works easy and understandable.

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9781959029373

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Reviews

"""Design for Impact makes ""brain-breaking"" maths fun and intuitive. Through practical examples backed up by comprehensive explanations of the underlying theory, it will help you run good experiments."" --Liam Furman, Data Scientist, Experimentation Consultant www.LiamFurman.com ""A must-read if you're into winning arguments with hard facts and transforming your ideas into undeniable success stories."" --Janna Bastow, CEO and Co-founder, ProdPad ""An awesome, practical guide for teams looking to use experimentation to grow their online businesses. It works!"" --Darren Huston, CEO, BlackPines Capital Partners and former CEO, Booking.com ""Learning through trial and error takes too long and costs too much. Instead, learn from these hard-won lessons from a practitioner with more than a decade of experimentation experience."" --Peep Laja, CEO at Wynter"

Author Information

Erin Weigel is a principal designer and senior design manager. She has a Bachelor's degree in fine art painting from The Maryland Institute College of Art (MICA), and she has studied at Konstfack University College of Art & Design in Stockholm, Sweden Her career began with waiting tables and working retail. She eventually worked her way up to Principal Designer at Booking.com (BKNG), the world's largest online travel company. She's worked in many different roles within product teams. She's spent time as a product manager of data science, a developer building websites and coding up emails, and she is currently a Senior Design Manager at Deliveroo. While at Booking.com, Erin designed and coded more than 1,200 A/B tests. She analyzed and learned from thousands more. Her unique approach to product design and development combines a service mindset, customer-centric thinking, and A/B testing to deliver highly converting products that customers love. Nowadays, she shares what she learns about design and experimentation at conferences and workshops around the world. You can follow her on LinkedIn at www.LinkedIn.com/in/ErinDoesThings or visit her personal website at www.ErinDoesThings.com for more information.

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