Redefining Retail: 10 Guiding Principles for a Post-Digital World

Author:   Giuseppe Stigliano ,  Philip Kotler ,  Steve Menasche
Publisher:   Ascent Audio
Edition:   Library Edition
ISBN:  

9798874758172


Publication Date:   14 May 2024
Format:   Audio  Audio Format
Availability:   In Print   Availability explained
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Redefining Retail: 10 Guiding Principles for a Post-Digital World


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Author:   Giuseppe Stigliano ,  Philip Kotler ,  Steve Menasche
Publisher:   Ascent Audio
Imprint:   Ascent Audio
Edition:   Library Edition
ISBN:  

9798874758172


Publication Date:   14 May 2024
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Giuseppe Stigliano is an entrepreneur and a manager with twenty years of international experience in marketing and communication services. He serves as Global CEO at Spring Studios and is an adjunct professor of marketing at prestigious universities and business schools. Philip Kotler is the SC Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Although best known as a marketing guru, Kotler is a classically trained economist who did his master's studies at the University of Chicago under Milton Friedman, the famed Nobel laureate and free-market evangelist, before moving to MIT to pursue a PhD under Paul Samuelson and Robert Solow, two Nobel Prize-winning Keynesian economists. Born and raised in Queens, NYC, Steve Menasche is a child of Egyptian and German immigrants. He completed BS studies in percussion from Brooklyn College Conservatory of Music as well as his minor in theater. He was also a student at Manhattan School of Music, Third Street Music Settlement, and American Conservatory Theatre. He has toured the world three times, was a member of New York City's American Folk Theatre for two years, narrated over 250 audiobooks, performed countless voice-overs for major brands, appeared in national commercial campaigns, and continues to perform as both an actor and musician/composer. He previously owned and taught hapkido and jujutsu in San Francisco and continues to teach when his old knees allow.

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