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This book describes how cooperation between companies and non-profit organizations can be successfully structured.... Read More >>
The fundamental link between human rights and sustainability still needs to be more adequately understood in a world... Read More >>
Are you sick of hearing that promoting a brand means breaking... Read More >>
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Discover how to design, develop and implement a successful internal communication strategy to transform your business... Read More >>
Presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets... Read More >>
In writing this book I have tried to set down the board principles that govern the profession of public relations.... Read More >>
In today's world, the lines between PR, marketing, and social media are blurred. Social Media has given founders... Read More >>
"Welcome to ""Turn Sales into Partnerships: The Definitive Guide to Consultative Selling"", an essential guide designed... Read More >>
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students... Read More >>
A comprehensive exploration of the factors influencing AI adoption within organizations through the lens of the... Read More >>
"Incluye - Gu�as y Formatos Descargables para que implementes f�cilmente en tu pr�ximo evento. En este libro aprender�s:... Read More >>
ORGANIZATIONAL REPUTATION MANAGEMENT Teaches public relations through the management of relationships with key... Read More >>
"Punching Above Your Weight in the Digital AgeIn today's crowded online marketplace, small businesses face a constant... Read More >>
Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit,... Read More >>
CRM enables businesses to build lasting relationships with both new and existing customers, while optimizing corporate... Read More >>
Written in a ‘teach yourself’ style with clear illustrations, this book gives a thorough understanding of the various... Read More >>
"Big City Public Relations: Real PR Experiences + Lessons Learned Through 30-plus episodes, author Zack Germroth... Read More >>