Public relations books

3549 books were found.

Cooperation Between Companies and Non-profit Organizations: Taking Responsibility Together: Guidelines for Constructive, Credible and Transparent CSR Projects

Cooperation Between Companies and Non-profit Organizations:...

Author: Gabriele Faber-Wiener ,  Bettina Gjecaj
ISBN: 9783658440497
Format: Paperback
$211.17

This book describes how cooperation between companies and non-profit organizations can be successfully structured....  Read More >>

Corporate Governance and CSR Strategies for Sustainability

Corporate Governance and CSR Strategies for Sustainability...

Author: Maja Pucelj ,  Rado Bohinc
ISBN: 9798369358634
Format: Hardback
$490.60

The fundamental link between human rights and sustainability still needs to be more adequately understood in a world...  Read More >>

B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices.

B2B PR That Gets Results: A Guide to Simple and Targeted...

Author: Michelle Garrett
ISBN: 9781662922565
Format: Paperback
$39.57

Are you sick of hearing that promoting a brand means breaking...  Read More >>

Discovering Public Relations: An Introduction to Creative and Strategic Practices

Discovering Public Relations: An Introduction to Creative...

Author: Karen Freberg
ISBN: 9781071878231
Format: Paperback
$356.40

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Corporate Governance and CSR Strategies for Sustainability

Corporate Governance and CSR Strategies for Sustainability...

Author: Maja Pucelj ,  Rado Bohinc
ISBN: 9798369358641
Format: Paperback
$580.80

The fundamental link between human rights and sustainability still needs to be more adequately understood in a world...  Read More >>

Internal Communication Strategy: Design, Develop and Transform your Organizational Communication

Internal Communication Strategy: Design, Develop and...

Author: Rachel Miller
ISBN: 9781398614642
Format: Paperback
$82.77

Discover how to design, develop and implement a successful internal communication strategy to transform your business...  Read More >>

Internal Communication Strategy: Design, Develop and Transform your Organizational Communication

Internal Communication Strategy: Design, Develop and...

Author: Rachel Miller
ISBN: 9781398614666
Format: Hardback
$245.81

Discover how to design, develop and implement a successful internal communication strategy to transform your business...  Read More >>

Proximity Marketing: Converging Community,  Consciousness, and Consumption

Proximity Marketing: Converging Community, Consciousness,...

Author: Rajagopal
ISBN: 9781637425770
Format: Paperback
$59.40

Presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets...  Read More >>

Crystallizing Public Opinion

Crystallizing Public Opinion

Author: Edward L Bernays
ISBN: 9798880903573
Format: Hardback
$39.57

In writing this book I have tried to set down the board principles that govern the profession of public relations....  Read More >>

7 PR Secrets All Founders Should Know

7 PR Secrets All Founders Should Know

Author: Jane Yin Bolander
ISBN: 9781389680014
Format: Paperback
$18.94

In today's world, the lines between PR, marketing, and social media are blurred. Social Media has given founders...  Read More >>

Turn Sales into Partnerships: The Definitive Guide to Consultative Selling

Turn Sales into Partnerships: The Definitive Guide to...

Author: Reginaldo Osnildo
ISBN: 9798323295159
Format: Paperback
$23.73

"Welcome to ""Turn Sales into Partnerships: The Definitive Guide to Consultative Selling"", an essential guide designed...  Read More >>

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

Strategic Writing: Multimedia Writing for Public Relations,...

Author: Angie Hendershot (The University of Kansas, USA) ,  Lisa Loewen (The University of Kansas, USA)
ISBN: 9781032461052
Format: Hardback
$273.00

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students...  Read More >>

Corporate Social Responsibility Approaches to Ethical AI in Business

Corporate Social Responsibility Approaches to Ethical...

Author: Erum Shaikh
ISBN: 9798369334782
Format: Hardback
$550.00

A comprehensive exploration of the factors influencing AI adoption within organizations through the lens of the...  Read More >>

Freedom of Speech: Rights and Responsibilities

Freedom of Speech: Rights and Responsibilities

Author: Tomas Kačerauskas ,  Algis Mickunas
ISBN: 9783631911877
Format: Hardback
$90.56

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Strategische Wahrheiten: Desinformation und Postfakten in der strategischen Kommunikation

Strategische Wahrheiten: Desinformation und Postfakten...

Author: Olaf Hoffjann ,  Lucas Seeber
ISBN: 9783658438302
Format: Paperback
$237.57

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La Ciencia de los Eventos: "Aplica los principios probados de ""La Ciencia de los Eventos"" en tus pr�ximos Eventos, Meetings, Espect�culos y Experiencias."

La Ciencia de los Eventos: "Aplica los principios probados...

Author: Eduardo L�pez
ISBN: 9798322350705
Format: Paperback
$71.25

"Incluye - Gu�as y Formatos Descargables para que implementes f�cilmente en tu pr�ximo evento. En este libro aprender�s:...  Read More >>

Organizational Reputation Management: A Strategic Public Relations Perspective

Organizational Reputation Management: A Strategic Public...

Author: Alexander V. Laskin (Quinnipiac University, CT)
ISBN: 9781394180332
Format: Paperback
$82.95

ORGANIZATIONAL REPUTATION MANAGEMENT Teaches public relations through the management of relationships with key...  Read More >>

Strategic Sport Communication

Strategic Sport Communication

Author: Paul M. Pedersen ,  Pamela C. Laucella
ISBN: 9781718221475
Format: Paperback
$314.16

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Influencer Marketing for Small Businesses: How to Choose the Best Micro-Influencers to Promote Your Products and Brand

Influencer Marketing for Small Businesses: How to Choose...

Author: Mike Phil
ISBN: 9798321641194
Format: Paperback
$31.65

"Punching Above Your Weight in the Digital AgeIn today's crowded online marketplace, small businesses face a constant...  Read More >>

Communication in Uncertain Times: How Organizations Deal with Issues, Risks and Crises

Communication in Uncertain Times: How Organizations...

Author: Sabine Einwiller (University of Vienna, Austria) ,  Jens Seiffert-Brockmann (Vienna University of Economics and Business, Austria)
ISBN: 9781835495933
Format: Hardback
$207.00

Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit,...  Read More >>

Services Marketing and Customer Relationship Management

Services Marketing and Customer Relationship Management...

Author: Dinesh Kumar
ISBN: 9781774697320
Format: Paperback
$290.40

CRM enables businesses to build lasting relationships with both new and existing customers, while optimizing corporate...  Read More >>

Effective Media Relations

Effective Media Relations

Author: C.V. Narasimha Reddi
ISBN: 9789389347951
Format: Paperback
$45.10

Written in a ‘teach yourself’ style with clear illustrations, this book gives a thorough understanding of the various...  Read More >>

Big City Public Relations

Big City Public Relations

Author: Zack Germroth Apr
ISBN: 9781977233127
Format: Paperback
$60.59

"Big City Public Relations: Real PR Experiences + Lessons Learned Through 30-plus episodes, author Zack Germroth...  Read More >>

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