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Oliver Hoffmann beschreibt eine zeitgemäß neue, holistische Sichtweise auf Innovation und wie diese universell... Read More >>
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"Strategic pricing is a game-changing process for business-to-business pricing in today's highly competitive global... Read More >>
This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer... Read More >>
Mitarbeiterentsendungen haben im Rahmen der Globalisierung von Märkten und Unternehmen hohe Bedeutung. Zentral... Read More >>
"The last 30 years have seen a shift in the allocation of U.S. consumer expenditures from commodities to services.... Read More >>
The Holiday Makers is thought-provoking and profound in its analysis of the present and future patterns of work... Read More >>
Fashion is bound up with promoting the 'new', concerned with constantly changing aesthetics. The favoured styles... Read More >>
La Publicite de A a Z constitue un outil de reference irremplacable pour tous ceux qui gravitent autour du monde... Read More >>
""Professional insights into the business of selling music""--P. [4] of cover. Read More >>
"""Drawing from her years of experience in marketing, project planning and communications, as well as, her real-life... Read More >>
Die Autoren vermitteln ein klares Grundverständnis für die Preispolitik, indem sie einen Kompromiss zwischen wissenschaftlicher... Read More >>
Fair Trading This work fills the pressing need for a small but concise work on the fiqh of trade. While it does... Read More >>
Revenue Management bezeichnet ein – vor allem in der Dienstleistungs- und Sachgüterindustrie – eingesetztes Konzept... Read More >>
This book seeks to revolutionize the way scholars use the treasure trove of the Cairo Geniza, the largest and richest... Read More >>
In keeping with the aims of the book, we have attempted to present the text in a lucid and simple style. Our attempt,... Read More >>
Intellectual property management encompasses creation, protection and exploitation of Intellectual Property Rights.... Read More >>
Through an examination of trade union interventions in the call center industries located in Canada and India, this... Read More >>