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What does an American refrigerator mean in the Solomon Islands? Cross-Cultural Consumption is a fascinating guide... Read More >>
This is a guide to and summary of the literature of consumption. It provides brief summaries of the most important... Read More >>
Most products and services are marketed in positive or at least neutral environments. Readers will gain insights... Read More >>
This text examines the claims and counterclaims of scientists, manufacturers, retailers, politicians and consumers... Read More >>
Examines the construction of images of masculinity and the effect they have on identity, sexuality and sexual politics.... Read More >>
Presenting a multidisciplinary approach on the demand side issues of new information technologies in the home, this... Read More >>
The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held... Read More >>
A multidisciplinary overview of consumption studies in anthropology, economics, history, sociology and many more... Read More >>
Recognize the con artist before you get taken! This work exposes dozens of telephone, mail, and computer-based scams,... Read More >>
This text asserts that international consumer behaviour is not just a simple extension of our knowledge about American... Read More >>