Consumer Research: Introspective Essays on the Study of Consumption
Author:   Morris B. Holbrook
Publisher:   SAGE Publications Inc
ISBN:  

9780803972971


Pages:   432
Publication Date:   03 August 1995
Format:   Paperback
Availability:   Out of print, replaced by POD   Availability explained
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Consumer Research: Introspective Essays on the Study of Consumption


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Author:   Morris B. Holbrook
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 15.20cm , Height: 2.40cm , Length: 22.80cm
Weight:   0.590kg
ISBN:  

9780803972971


ISBN 10:   0803972970
Pages:   432
Publication Date:   03 August 1995
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

Table of Contents

A Brief History of Morris the Cat Theory Development is a Jazz Solo On Hatching a Program of Consumer Research What Is Consumer Research? O, Consumer, How You've Changed Whither Consumer Research? Romanticism, Subjective Personal Introspection, and Morris the Epicurean The Role of Lyricism in Consumer Research Dogmatism and Catastrophe in the Development of Marketing Thought I'm Hip Epilogue

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