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1375 books were found.
The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our... Read More >>
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A study of what it means to be a consumer in early-21st-century Singapore and Malaysia. Antonio L. Rappa offers... Read More >>
This work shows how companies can avoid commoditization by delivering superior customer value. It provides an account... Read More >>
Examines how self-identified middle class Brazilians in Sao Paulo redefined their class during Brazil's economic... Read More >>
Suitable for students and scholars in anthropology and Latin American studies, and those interested in consumption,... Read More >>
A critique of consumer culture that analyses the role it plays in our lives, assessing the work of leading cultural... Read More >>
This book examines Japan's postwar consumer protection movement, which, organized largely by housewives, led to... Read More >>
The consumer ethic is ubiquitous. Everything we do, see, hear and even feel appears to be connected in some way... Read More >>
From Mesopotamian merchants and the fairs of mediaeval Europe to marble palace department stores and the Internet,... Read More >>
Marijuana for Dopes is the fascinating history of humankind's use of pot, from warrior women and trembling kings... Read More >>
This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work.... Read More >>
Argues that we are entering another stage in the construction of the young as the demarcations between education,... Read More >>
Traces debates about the woman consumer to examine the complex encounter between the market and the republic in... Read More >>
The book delivers an insight into food choice, decision making and food consumption of the European Consumer by... Read More >>
The 25th anniversary edition of a sociology classic-a groundbreaking look at the history of advertising and consumer... Read More >>