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OverviewTo what extent does the advertising industry control what we see on TV? What is the political and cultural environment that provides for the phenomenon of the corporate shaping of the mass media?Robin Andersen addresses these questions, which ultimately intertwine with the very concept of democracy: How can citizens participate in political culture when the information they receive through their mass media is molded by corporate and commercial demands? She discusses and analyzes the impact of the consumer imperative on popular news and TV programs and talk shows, the psychology of consumer culture, the differing narratives of the 1992 presidential election, how representations of the Gulf War resembled advertisements, and the overall escalating commercial imperative of the mass media. Andersen has done a splendid job of accessibly presenting to mass audiences and students a subject of enormous gravitythe steady penetration of marketing and advertising strategies into the very fabric of both news and entertainment television. Full Product DetailsAuthor: Robin AndersenPublisher: INGRAM PUBLISHER SERVICES US Imprint: Westview Press Inc Dimensions: Width: 15.60cm , Height: 2.30cm , Length: 23.60cm Weight: 0.430kg ISBN: 9780813315423ISBN 10: 0813315425 Pages: 320 Publication Date: 20 September 1995 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsAuthor InformationRobin Andersen is associate professor of communication at Fordham University. Tab Content 6Author Website:Countries AvailableAll regions |
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