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Mit diesem Trainings-Tool kann der Leser anhand von Übungsaufgaben sowie dazugehörigen Lösungshinweisen sein Wissen... Read More >>
"Here is the inside story of how The Home Depot grew from its first few stores in 1979 to become the largest home-improvement... Read More >>
Service Workers in the Era of Monopoly Capital uses Marxist theory to explore how service and retail workers are... Read More >>
Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations.... Read More >>
Anhand von führenden Handelsunternehmen werden Digitalisierungskonzepte beschrieben. Read More >>
Bewertungssysteme zahlen daher sowohl auf die Bindung von Stammkunden wie auch auf die Akquisition von Neukunden... Read More >>
This book dissects the Buly 1803 universe from A to Z, revealing the stories, tricks and (almost) all its secrets.... Read More >>
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"Every retailer must now be essential, supporting the emotional lifestyle and well-being of the customer, as well... Read More >>
Band 13 beschäftigt sich mit der Adaption von neuen Nonfood-Produkten im Handel. Wie können kleinere unbekannte... Read More >>
A fascinating insight into how retailers can recover and thrive in retailing's ""new normal."" Read More >>
"The story of a man who dedicated himself to retailing, until it ""overcooked"" itself and he decamped to business... Read More >>
The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase... Read More >>
"This book looks at the recent emergence of ""new ordinary consumption,"" in urban China and defines new ordinary... Read More >>
This book provides a clear understanding of the different business strategies and models across all markets of the... Read More >>
This book evaluates the institutional environments of China and the United States, and the West more broadly, and... Read More >>
Explores big data in terms of digital marketing for meaningful analysis of information that can improve marketing... Read More >>
This book analyzes spatial and temporal patterns of international trade from a geographical perspective. This study... Read More >>
Provides comprehensive coverage of current global marketing trends related to the use of technology. The book links... Read More >>
Provides insights on blockchain technology and its applications in digital marketing. The book offers a comprehensive... Read More >>