Overview

Full Product Details

9780367490539

Table of Contents

Reviews

'This is a much-needed contemporary academic book related to fashion business that has excellently managed to critically examine and precisely dissect the challenging retail environment. It feels very relevant especially in the current climate as the book tackles a number of modern case studies and future strategies that will ultimately be able to guide industry practitioners when developing business and marketing strategies for fashion brands. At first I read the whole book in one sitting but I knew immediately that I would return repeatedly to refer back to key sections for future research. This is a book I would wholeheartedly recommend to current fashion industry experts across the globe, and of course to the future fashion business leaders: our students. Sally Heale, Senior Lecturer, University of Westminster, UK 'This is a comprehensive and much-needed new text on the theory and practice of strategic fashion management that is highly suited to students wishing to investigate this subject in significant depth. The author identifies thirteen core fashion market sectors, exploring the strategies applied in each. What stands out is the critical approach, in-depth comparative analysis and the additional input from a superb selection of contributing authors.' Harriet Posner, Director Undergraduate Programmes, Conde Nast College of Fashion & Design 'I have rarely had the chance to read such a comprehensive book about the fashion industry. The Fashion Business is the best book to get acquainted with the fashion world, which is complex and structured in terms of strategy, economics and market.' Mauro Ferraresi, Director of 'Made In Italy' Master's at IULM University Milano, Italy 'This book is an excellent piece of scholarship which will provide students with an invaluable resource as they endeavour to understand the contemporary Fashion Business world. The author and his fellow Fashion tutor-practitioners provide sophisticated, insightful and accessible perspectives on the theory and practice of Strategic Fashion Management.' Dr Bernard Lisewski, Senior Lecturer, University Teaching Academy, Manchester Metropolitan University, UK 'This book is a fundamental milestone for all of those businesspeople, academic researchers, and students who are interested in understanding the complexity and the variety of the fashion industry. Dario, combining a practical language and a rigorous academic approach, has bridged the gap and has helped to lay out a very comprehensive roadmap, bravo!' Professor Roberto Dona, Xi'an Jiaotong-Liverpool University, China 'This specific historical period has demanded courage and the nerve to catch unexpected opportunities and to look to the future with new eyes. Now, more than ever, we need to find unexpected ways to surprise our customers and to not be afraid to contaminate companies with new energies.' Riccardo Sciutto, CEO at Sergio Rossi 'Fashion is a very specific and complex business. It is very difficult to interpret and read through the lens of managerial culture. Dario Golizia has demonstrated a deep knowledge of the fashion system and of every specific business model. The book analyses the strategies, the marketing mix, and the fashion web marketing of every single cluster.' Edoardo Sabbadin, Professor of Fashion and Design Marketing, University of Parma, Italy

Author Information

Dario Golizia is a visiting lecturer at IULM University and a senior lecturer in Fashion Marketing Strategies at Istituto Marangoni, both in Milan, Italy.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available