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Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling... Read More >>
When will you get a real career? When will you stop working nights and weekends? When do you plan to use your college... Read More >>
To become a sales professional you need to understand what to do and how to do it well. Selling Professionally will... Read More >>
Humans were born to shop. That's why retailing became the biggest industry globally. Today, retailing is an... Read More >>
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From a farm path in 1850 to a tourist destination in the 21st century, Hawthorne Boulevard on the east side of Portland... Read More >>
Presents research on the methods and advances in the field of advertising and marketing using digital technologies.... Read More >>
This volume is an important resource to a wide range of readers, including marketing and management specialists,... Read More >>
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO... Read More >>
This open access book focuses on the issue of sustainability standards from the perspective of both global governance... Read More >>
This open access book belongs to the Maritime Business and Economic History strand of the Palgrave Studies in Maritime... Read More >>
Sell on Amazon and Make Them Do the Heavy Lifting Selling on Amazon has become one of the most popular ways to... Read More >>
It does so by analysing the impact of the Dutch disease, non-resource firm heterogeneity, trade logistics operations,... Read More >>
“This book provides a significant contribution to the discursive analysis of service encounters. It demonstrates,... Read More >>
Have you ever wondered how a famous household brand got its name? The authors of this book have - and so they researched... Read More >>
"Retail: the Art and Science is the ultimate ""how to"" book for the retail buyer. While some works may be big on... Read More >>
The retail sector is an integral part of a national economy. From the political economy perspective, all consumer... Read More >>
This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might... Read More >>
Explore Amazon's disruptive new retail strategies, its impact on the wider eCommerce sector, and gain valuable lessons... Read More >>