Retail sector books

In diesem Open-Access-Buch wird basierend auf dem Modell des „Dynamic Capability View“ - Ansatzes, der die Anpassungsfähigkeit...  Read More >>

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of...  Read More >>

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of...  Read More >>

This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce...  Read More >>

This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge...  Read More >>

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Using country case experiences, this volume discusses the dramatic innovation and learning experiences in East Asia....  Read More >>

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This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing,...  Read More >>

Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research....  Read More >>

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations-...  Read More >>

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Dieses Buch behandelt die Prinzipien und Aktionsfelder des Store Brand Managements, das auf die Etablierung von...  Read More >>

Dieses Buch beschreibt übersichtlich den Order-to-Cash-Prozess und deckt die wichtigsten Schritte von der Bestellung...  Read More >>

Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students...  Read More >>

Available open access digitally under CC-BY-NC-ND licence. This interdisciplinary volume explores how English commercial,...  Read More >>

The economic recession in the developed world and competition for consumer goods from the developing world has led...  Read More >>

​Der Einzelhandel hat sich durch die Digitalisierung in den letzten Jahren dramatisch gewandelt: Das Aufkommen des...  Read More >>

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This book can be integrated in any marketing course or serve as a reference for a standalone course about its two...  Read More >>

This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective,...  Read More >>

This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads...  Read More >>

In diesem Buch erhalten Sie Know-how und Praxis-Tipps, wie Sie als E-Commerce-Anbieter Kundenbewertungen Ihres Unternehmens...  Read More >>