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This comprehensive, four-volume work presents practical, up-to-date recommendations in areas impacting all job applicants... Read More >>
A research agenda for collaborative networks Purpose. As recognized experts in their specific areas, different authors... Read More >>
There's too much work to be done. Your organization can't handle the load. That's when you begin to consider outsourcing... Read More >>
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Der Band präsentiert Netzwerkzeuge, die in Form von Instrumenten, Methoden oder Tools das Management von Allianzen,... Read More >>
Subtitle: Six Lectures at the London School of Economics and Political Science (university of London) Lent Term... Read More >>
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning... Read More >>
This work explains the various elements which go to the making of a successful advertising campaign – the planning,... Read More >>
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern... Read More >>
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is... Read More >>
Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side,... Read More >>
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions... Read More >>
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising,... Read More >>
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of... Read More >>
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years.... Read More >>
This volume presents a critical analysis of sociological theorizing and power which enables the reader to grasp... Read More >>
In this textbook Alan Bryman provides a detailed and critical examination of the literature on leadership in organizations,... Read More >>
This summary of theory and practice is inspired by the belief that cut and dried solutions to management problems... Read More >>
This is a comprehensive, systematic casebook which demonstrates the contribution of research to the formulation... Read More >>