The Business of Advertising (RLE Advertising)
Author:   Clarence Moran
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415818001


Pages:   226
Publication Date:   21 March 2013
Format:   Hardback
Availability:   In Print   Availability explained
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The Business of Advertising (RLE Advertising)


Overview

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905.

Full Product Details

Author:   Clarence Moran
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.590kg
ISBN:  

9780415818001


ISBN 10:   0415818001
Pages:   226
Publication Date:   21 March 2013
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. The Business of Advertising and its Utility 2. The History of Advertising 3. The Business of Mural Advertising 4. The Business of Advertising in the Press 5. The Business of Advertising by Circular 6. Art and Advertising: The Pictorial Poster 7. The Bill-Posters’ Associations and their Censorship Committees 8. The Taxation and Rating of Advertisements 9. Restrictions on Advertising 10. The Problem of Control. Appendices. 1. Bye-Laws of the London County Council with Regard to Flash and Search Lights 2. Usual Definition of a Sky Sign 3. The Farnworth Clause 4. The Dover Clause. Index.

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Author Information

Moran, Clarence

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Latest Reading Guide

NOV RG 20252

 

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