Planning Advertisements (RLE Advertising)
Author:   Gilbert Russell
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415817998


Pages:   204
Publication Date:   21 March 2013
Format:   Hardback
Availability:   In Print   Availability explained
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Planning Advertisements (RLE Advertising)


Overview

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.

Full Product Details

Author:   Gilbert Russell
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.540kg
ISBN:  

9780415817998


ISBN 10:   0415817994
Pages:   204
Publication Date:   21 March 2013
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Planning an Approach to Advertisements 2. Distributing the Advertiser’s Merchandise and the Advertiser’s Message 3. Planning the Advertiser’s Message – 1 4. Planning the Advertiser’s Message – 2 5. Twenty Ways of Planning Advertisements 6. Planning Advertisements Design 7. Planning a Form Letter 8. Using the Hoardings 9. Planning a Poster 10. Planning Advertising to the Retail Trade 11. Planning Advertisement Films and Broadcasting 12. The Advertiser in Search of an Agent.

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Author Information

Russell, Gilbert

Tab Content 6

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Latest Reading Guide

NOV RG 20252

 

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