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How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies... Read More >>
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure... Read More >>
1 Background of the Study: Ef?ciency in Cross-Cultural International Business Management Ef?cient business management... Read More >>
This study, which covers the period from colonial times to the present day, identifies key issues pertaining to... Read More >>
First published in 1986, this book examines the nature of the Singapore economy and the role of multinationals within... Read More >>
First published in 1986, this work reports the results of the Leverhulme project on mulitnationals and intermediate... Read More >>
This book considers the impact of multinational companies in China on the Chinese economy and on indigenous Chinese... Read More >>
Iraq, with its educated, sophisticated and relatively wealthy population, has been effectively off limits to most... Read More >>
Globalization has fundamentally changed the game of business. Managers and business students require new approaches... Read More >>
Walmart provides insight into both how the retail giant emerged from its humble roots to become a global retailing... Read More >>
This book explores a wide range of issues connected with the impact of China on the global economy and the prevailing... Read More >>
This impressive Handbook provides a dynamic perspective on the development of successful born global firms, including... Read More >>
This volume explores a variety of forms of transnational private governance where non-state actors cooperate across... Read More >>
Presents some of the detailed and thorough insights published, and serves as an example of where future research... Read More >>
This original and important book explores how the interaction between China and multinational enterprises has the... Read More >>
Examines innovation management from a network perspective. This book considers different aspects of innovation management... Read More >>
Though it's widely understood that inward foreign direct investment has played a major role in mediating China's... Read More >>
The results of the empirical study show that the mode switch is an important option for improving performance in... Read More >>
