Overview
Iraq, with its educated, sophisticated and relatively wealthy population, has been effectively off limits to most outsiders for the past 30 years. However, with the scaling down of violent activity and the establishment of a new, albeit fragile government, many multinational companies are giving serious consideration to setting up a presence in this market. This book provides cultural and business intelligence for all organisations who are considering doing business in Iraq. All of the practical issues of working in this exciting yet challenging environment are addressed, from safety issues to establishing reliable business partners, and including thoughts about the future. It includes: - A brief overview of Iraq - geography, demographics, structure, economy,weather - Religious demographics in Iraq, and their effect on business and other practicalities - Travelling to Iraq - practical and regional considerations - How to communicate effectively in Iraq - Getting down to business and achieving business goals - The impact of globalisation in Iraq and throughout the greater Middle East. Introduction; 1. The republic of Iraq; 2. Religion and business; 3. Assessing safety and risk; 4. Preparations for travelling to Iraqi Kurdistan; 5. Preparations for travelling to the Republic of Iraq; 6. Preparation for doing business in Iraq; 7. Business etiquette and taboos; 8. Communicating in Iraq; 9. Ready for business; 10. Achieving business goals; 11. The next steps; 12. The future; 13. Managing culture shock; Basic Arabic and Kurdish courtesies, words and phrases; Website; Index; About the author.
Full Product Details
Author: Donna Marsh
Publisher: Little, Brown Book Group
Imprint: How To Books Ltd
Dimensions:
Width: 1.40cm
, Height: 1.30cm
, Length: 23.30cm
ISBN: 9781845284503
ISBN 10: 184528450
Pages: 208
Publication Date: 17 April 2012
Audience:
General/trade
,
Professional and scholarly
,
General
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
'A readable and helpful businessperson's guide to Iraq... this book should be on your bedside table.' CA Magazine.
Author Information
Donna Marsh first travelled to the Middle East in 1978. She has worked throughout the Gulf, Levant and Egypt, and has recently returned from Iraq. Her 30 year career includes various roles in corporate sales, marketing and new business development in the fields of banking and information technology. Like many business professionals with significant Middle East experience, she has explored the pros, cons and challenges of expanding business into Iraq, and provides these insights to the reader. As founder of CULTURE UNVEILED, Ms Marsh now provides cross cultural business consultancy services to professionals in a variety of multinational corporate and governmental organisations. She is also the author of The Middle East Unveiled: A Cultural and Practical Guide for All Western Business Professionals. www.cultureunveiled.com
