Internationalisation and Mode Switching: Performance, Strategy and Timing
Author:   Uwe Sachse
Publisher:   Gabler
Edition:   2012 ed.
ISBN:  

9783834931306


Pages:   418
Publication Date:   04 November 2011
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Internationalisation and Mode Switching: Performance, Strategy and Timing


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Overview

Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.

Full Product Details

Author:   Uwe Sachse
Publisher:   Gabler
Imprint:   Gabler
Edition:   2012 ed.
Dimensions:   Width: 14.80cm , Height: 2.30cm , Length: 21.00cm
Weight:   0.572kg
ISBN:  

9783834931306


ISBN 10:   3834931306
Pages:   418
Publication Date:   04 November 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   English

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