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Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign... Read More >>
The book’s content progresses from general to specific: from the notions of worldview and translation, through a... Read More >>
This edited book contributes to the growing field of self-translation studies by exploring the diversity of roles... Read More >>
Atypical Interaction presents a state-of-the-art overview of research which uses conversation analysis to explore... Read More >>
In a neo-liberal era concerned with discourses of responsible individualism and the ‘selfie’, there is an increased... Read More >>
Challenging traditional narratives, this book is the first to examine administrative and cultural multilingualism... Read More >>
Ludwig Wittgenstein’s works encompass a huge number of published philosophical manuscripts, notebooks, lectures,... Read More >>
This book discusses existential and possessive constructions in two important, yet under-studied, language families,... Read More >>
This book examines the processes of adaptation across a number of intriguing case studies and media. Read More >>
Drawing primarily from research and theory in three distinct but related fields—learning theory, instructional systems... Read More >>
""A commentary for scholars and pastors on the biblical books of Nahum, Habakkuk, and Zephaniah, with an emphasis... Read More >>
Examines how communication is central to organisational life and the complexities and complications that arise as... Read More >>
Written by a world-leading Turcologist, this landmark volume provides a comprehensive overview of the Turkic language... Read More >>
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The Early Greek Alphabets brings a range of perspectives to bear in revisiting the legacy of Anne Jeffrey's work... Read More >>
The book includes studies conducted at several stages on validating cloze as a measure of reading and interview... Read More >>
This collective volume offers a rich overview of the current research on neology in the Romance languages, dealing... Read More >>
This volume aims at bridging the gap between LSP translation, gender issues, and the professional world. The purpose... Read More >>
"""Originally published as Dizionario inesistente in Italy in 2018 by Mondadori Libri S.p.A.""--Title page verso."... Read More >>
This book offers students all the necessary tools to read, understand, and analyse Classical Chinese texts, including... Read More >>
Written by one of the country's most experienced and entertaining etymological detectives, The Hidden History of... Read More >>