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This volume explores how the promotion, marketing, and branding of culture have led to the development of economic... Read More >>
JJ's investment career spans more than five decades. He has been the chief investment strategist for a pension plan... Read More >>
Captures the multi-faceted outlook on international business phenomena, particularly when cross border businesses... Read More >>
This book challenges dominant assumptions about the BRI by placing it in the context of the historical economic... Read More >>
Negotiation Management is a collection of seven global, real-life case studies on prominent negotiations in the... Read More >>
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This volume groups international organizations by the seventeen UN Sustainable Development Goals, indicating which... Read More >>
"Viral Loop: The Ultimate Guide to Viral Marketing Techniques to Generate More Traffic and More Profit for Your... Read More >>
"Viralnomics: The Ultimate Guide on How to Go Viral! Learn All About Viral Marketing and the Elements of a Successful... Read More >>
Sino-African relations have evoked a great deal of geo-strategic interest in recent years. Most attention has focused... Read More >>
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles... Read More >>
Est-ce qu'une augmentation de 50% de vos revenus aura-t-elle un impact sur votre business ? A vrai dire, une... Read More >>
Divided into two parts that look at the leveraging culture cultural diversity from an organizational as well as... Read More >>
?Despite having an underdeveloped supporting infrastructure and limited resources, Kazakhstan was the first CIS... Read More >>
Emerging multinational enterprises (or EMNEs) have made a huge impact on the international business stage by internationalising... Read More >>
This fully revised and updated fourth edition of International Business offers an action-focused, practical approach... Read More >>
This book is a study of the emergence of international business. It will be of interest to researchers, academics,... Read More >>
This book highlights the unexplored themes of tourism in Asia such as Over-tourism, Sports Tourism, Baby Boomers... Read More >>
This book looks at Japanese companies in manufacturing and services sectors and how they are emerging from the prolonged... Read More >>
A concise encyclopaedia of Hong Kong in the Belt and Road. It provides a comprehensive introduction to the national... Read More >>
This book offers new insights for international business in areas such as trade policy, supply chains, international... Read More >>