Overview

Cross border business transactions have become increasingly important due to new norms of doing business. Cross border business has led to the emergence of multiply business opportunities and challenges to various stakeholders. Such global reality cannot simply be ignored, thus business entities that operate across national borders need to fully employ global strategies in order to compete and survive in the dynamic global environment. In fact, businesses need to have a wider world view when conducting business across border. The future growth of global businesses depends on many crucial aspects such as the managing and recruiting global workforces, developing effective international marketing strategies, coordinating global supply chains and operations, introducing innovative sales tactics, utilizing information technology, and many others. This book captures the multi-faceted outlook on international business phenomena particularly when cross border businesses were severely affected due to the recent limitations on business operations, dwindling demands, and bankruptcy caused by the worldwide pandemic. This book brings the perspectives of the communities, consumers, employees, businesses, producers and many other stakeholders regardless of their home country. The investigation will include insights from both developed and developing countries. From here on, there are new economic, socio-cultural, health-related, well-being and many more challenges which have emerged when operating under the new norms. This book provides comprehensive broad coverage with depth within the areas mentioned.

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9781799890713

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Asmat-Nizam Abdul-Talib, University Utara Malaysia, Malaysia Norhayati Zakaria, University of Wollongong in Dubai, UAE Samshul-Amry Abdul-Latif, Universiti Utara Malaysia, Malaysia

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