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Dr Anukrati Sharma is currently an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. She has edited and authored several books and has attended a number of national and international conferences, presenting over 45 papers. She has been invited to talks, lectures and panel discussions by different universities. Dr Sharma handles training sessions at the Rajasthan Police Academy, Jaipur, India. Her special interest areas are tourism, tourism marketing, strategic management and international business management. ​Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He earned his PhD in eTourism from the United Kingdom. His main areas of research are: technology-supported marketing in tourism; innovative marketing dynamics; destination branding in tourism; cultural heritage tourism; heritage interpretation; and sustainable management/marketing alternatives for cultural heritage industries. Hassan authored over 100 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International and Emerald Group Publishing Limited. Hassan is a regular reviewer of Tourism Management, Journal of Hospitality and Tourism Management, Tourism Analysis, the International Journal of Human Resource Management, Journal of Ecotourism, Journal of Business Research, eReview of Tourism Research (eRTR), International Interdisciplinary Business-Economics Advancement Journal and International Journal of Tourism Cities.

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