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This edited collection brings into focus the meanings, interpretations and the process of value creation in international... Read More >>
Since China's reforms, the country has experienced tremendous growth and expansion. China's government has encouraged... Read More >>
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Die 19 Beiträge in dem Herausgeberband analysieren die Zusammenhänge zwischen Innovation und Globalisierung sowie... Read More >>
Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice... Read More >>
<i>The Public</i>, Chicago: (First Edition) A unique book which may or may not be a contribution to the literature... Read More >>
This book looks at the challenges and possibilities facing leadership in Africa today by providing a rich history... Read More >>
This book offers a new understanding of how firms determine their location and what kinds of regional economic policies... Read More >>
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented... Read More >>
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held... Read More >>
This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded... Read More >>
This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held... Read More >>
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme... Read More >>
This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held... Read More >>
This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held... Read More >>
This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held... Read More >>