Overview

Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. Brilliant outcomes: Understand the ideas, actions, campaigns that make a real difference. Get a complete marketing skill-set to seduce and inspire. Be a master of strategy – from thinking to planning to execution.

Full Product Details

Author:   Richard Hall
Publisher:   Pearson Education Limited
Imprint:   Pearson Business
Edition:   3rd edition
Dimensions:   Width: 13.50cm , Height: 2.00cm , Length: 21.50cm
Weight:   0.420kg
ISBN:  

9781292139043

ISBN 10:   1292139048
Pages:   368
Publication Date:   09 November 2016
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

PART ONE: Putting marketing into context Chapter 1 - Brilliant marketing starts with a sense of smell Chapter 2 - Have you really got what it takes to be a marketing star? Chapter 3 - Say goodbye to the past Chapter 4 - All about brands Chapter 5 - How people, think, feel and behave PART TWO: These are your instruments, let’s party Chapter 6 – Advertising – The art of persuasion Chapter 7 – Champagne, stockings and spin Chapter 8 – Let’s talk business – B2B conversations Chapter 9 – The future of marketing lies with digital and the people revolution Chapter 10 – Sponsorship – using stars to impress Chapter 11 – Designing a brand star Chapter 12 – Direct marketing – yesterday’s world of data Chapter 13 – Customer relations marketing – people make the difference Chapter 14 – Theatrical marketing Chapter 15 – Selling – turning marketing into action Chapter 16 – Getting it all together (or creating an integrated marketing plan) PART THREE: Change the world – create and execute a revolutionary marketing plan Chapter 17 – Achieving momentum Chapter 18 – The science of pitching for your marketing money Chapter 19 – How to inspire marketing people and how to put energy into their marketing campaigns PART FOUR: This is a new, radical world – it needs a revolution in strategy and creativity Chapter 20 – Budgeting? There is no money; next Chapter 21 – The creative revolution Chapter 22 – Be a research rebel PART FIVE: Marketing in new and small business Chapter 23 – Watching the revolution unfold Chapter 24 – Small-business marketing checklist PART SIX: A summary of the marketing rules Chapter 25  - Revolutionary checklists

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Author Information

Richard Hall is Chairman of RH&A and Showcase Presentations Limited. He has written five books for Pearson, which include How to solve problems and make brilliant decisions, Brilliant Presentation, Brilliant Business Creativity and The Secrets of Success At Work.

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