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Full Product Details

Author:   Michael Wynn-Williams (University of Greenwich Business School)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Red Globe Press
Edition:   1st ed. 2017
Dimensions:   Width: 19.30cm , Height: 2.50cm , Length: 26.00cm
Weight:   0.970kg
ISBN:  

9781137348258

ISBN 10:   1137348259
Pages:   462
Publication Date:   04 November 2016
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

PART I: GLOBAL POSSIBILITIES 1. International Trade 2. International Growth and Diversification PART II: GLOBAL MARKETS 3. International Risk Analysis 4. Positioning Risk Analysis 5. Market Entry Decisions 6. International Markets PART III: GLOBAL LOCATIONS 7. Import and Export 8. Foreign Direct Investment 9. International Value and Supply Chains PART IV: GLOBAL STRATEGIES, ALLIANCES AND STRUCTURES 10. International Business Strategies 11. Global Strategic Alliances 12. Organisational Issues PART V: GLOBAL REGULATION AND FINANCE 13. The International Regulatory Framework 14. International Accounting 15. International Finance PART VI: GLOBAL MANAGEMENT OF PEOPLE 16. International Culture and Business 17. International Human Resource Management 18. Corporate Social Responsibility.

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Author Information

Michael Wynn-Williams is a Senior Lecturer in International Business at Greenwich Business School, the University of Greenwich, UK.

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