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Chapter 5Marketing research methods 1.Critically evaluate the relative merits of quantitative and qualitative approaches... Read More >>
Chapter 3Case study of Ryanair airline1. If you are the marketing manager of an airline, such as Ryanair, how would... Read More >>
This book examines the impact of multinational enterprises (MNEs) on local economies, and presents selected case... Read More >>
A comprehensive history of fraud in America, from the early nineteenth century to the subprime mortgage crisisIn... Read More >>
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This book begins with the scriptural support for person-organization fit and person-job fit. The book then examines... Read More >>
This book analyzes the tension between the host state’s commitment to provide regulatory stability for foreign investors... Read More >>
Despite enormous investments of time and money, are we making a dent on the social and environmental challenges... Read More >>
Companies are corporate citizens of society; just as individuals are private citizens. They exercise rights but... Read More >>
Chapter OneHong Kong labors abnormal long time working hours reason This research is about Hong Kong employers need... Read More >>
This book explores how the traditional Chinese culture and business ownership influence corporate social responsibility... Read More >>
The essays collected here specifically examine the new trends of sustainability performance and reporting. They... Read More >>
In The Battle to Do Good, former McDonald's Executive Bob Langert takes readers on a behind-the-scenes tour of the... Read More >>
The HR Manager has become the conscience keeper of management and the guardian angel of employee benefits at the... Read More >>
Perpetual Commercial Reparations, an idea on how to provide reparations to the shafted members of our population... Read More >>
In the second scenario of my hypothesis is about that Hong Kong workers are fully compensated for the increasing... Read More >>
A trusted resource on the complex ethical questions that define the accounting profession An accountant’s practice... Read More >>
Exposing how today's culture seemingly encourages dishonesty and duplicity, lawyer and politician Brody challenges... Read More >>