Overview

The HR Manager has become the conscience keeper of management and the guardian angel of employee benefits at the same time. Works of Gary Dresler, Dave Ulrich, point towards the view that as the market competition intensifies manpower will have to be increasingly optimized both in terms of allocation and utilization. Since the value of intangible assets cannot be measured, the human capital has to be given prime importance. This is very difficult as the intangible assets cannot create its value by themselves, like tangible assets. The importance given to knowledge management therefore becomes crucial for the organization which believes in the strategic human resource management. They know that the knowledge is the sum of education and experience. People entering into a company already have some knowledge. They gain more knowledge as they perform their jobs. In the process not only people but the company also becomes competitive. The company with weak culture often fails to understand this and in the process lets out this intangible asset and when it realizes what it missed, it is too late. Hence HR strategy has to be, build a culture which allows such assets to grow.Today we are living in a boundary-less universe where markets have been internationalized and the corporation has to either thrive on the cutting edge of competition or go under. Hence it needs to develop on its core competencies and also keep abreast of the environmental changes both nationally and globally. HRM is no longer seen by progressive companies as window dressing or a fancy buzzword to be mouthed as convenience may demand. The CEO increasingly looks upon the HRM expert to provide that much-desired change to retain the competitive edge. He is then forced to deliver or perish. If the HR facilitator has to add value to the organization he serves, the client he services, his own profession and his self-respect, he has no option but to take Organizational Diagnosis very seriously. For this, he must develop skills and if need be go back to the basics. Therein alone lays his occupational salvation.

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9781793343109

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