Behavioural economics books

Tomando como punto de partida la necesidad humana de comunicarse llegamos a un punto en el que lo que se comunica...  Read More >>

This book is intended to offer another view of marketing, based on facts. It got its inspiration from the path-breaking...  Read More >>

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge...  Read More >>

The objectives of this book are twofold. Firstly, it proposes that economics should be defined as a study of imperfect...  Read More >>

In the last forty years there has been an astonishing surge in our understanding of how people make economic decisions....  Read More >>

In this thought-provoking book, Bart Nooteboom offers a radical critique of the principal intellectual and moral...  Read More >>

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Value Creation and the Internet of Things describes value delivery and consumption, exploring the mechanisms by...  Read More >>

Yes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining...  Read More >>

Including an original introduction, this two-volume collection guides both students and scholars from the time when...  Read More >>

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Online shopping continues to grow at an astounding rate: in 2012, more than $1 trillion was spent in online retailers...  Read More >>

Volume 1: 4th edition; volumes 2-3: 1st edition.  Read More >>

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics...  Read More >>

This volume of new essays examines and explores the ramifications of the Prisoner's Dilemma, one of the most debated...  Read More >>

This volume of new essays examines and explores the ramifications of the Prisoner's Dilemma, one of the most debated...  Read More >>

Organizational change is still an issue of high importance for organizations, yet many change initiatives fail....  Read More >>

"One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells...  Read More >>

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The bestselling author of Simpler offers a powerful, provocative, and convincing argument for protecting people...  Read More >>

Science has made the leap from the lab to come to a store near you--and the effects on us are phenomenal. Corporations...  Read More >>

Science has made the leap from the lab to come to a store near you--and the effects on us are phenomenal. Corporations...  Read More >>

Science has made the leap from the lab to come to a store near you--and the effects on us are phenomenal. Corporations...  Read More >>

Sebastian Burchhardt develops a game theory model that analyzes the possible behavioral patterns of employees during...  Read More >>