Behavioural economics books

An entertaining and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of...  Read More >>

This textbook provides a comprehensive and unique introduction to modern microeconomics. It adopts an integrative...  Read More >>

The recently published project of Consumer Credits Directive covers new means of communication, such as smartphones,...  Read More >>

This book presents the Metaeconomics Framework and Dual Interest Theory, which weave the empathy-based moral and...  Read More >>

You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first,...  Read More >>

As much as technology has improved our lives, for many people customer service experiences remain unnecessarily...  Read More >>

As much as technology has improved our lives, for many people customer service experiences remain unnecessarily...  Read More >>

"Without Magic, It's Just Marketing Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively...  Read More >>

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Circular economy principles are driving to overcome the challenges of today’s linear take-make-dispose production...  Read More >>

Personas que mueren por exceso de alimento en un mundo en que gente muere por falta de alimento, publicidad omnipresente...  Read More >>

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed...  Read More >>

In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking...  Read More >>

"Logic can be met with logic, while illogic cannot-it confuses those who think straight. The Big Lie and monotonously...  Read More >>

From Azeem Azhar, renowned technology analyst and host of the global tech podcast Exponential View, comes a bold...  Read More >>

From Azeem Azhar, renowned technology analyst and host of the global tech podcast Exponential View, comes a bold...  Read More >>

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A mais completa compilação dos escritos do autor sobre persuasão, marketing e técnicas de vendas Poucas pessoas...  Read More >>

Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte durch möglichst viele Sinne gezielt zu vermitteln,...  Read More >>

Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the ""Korean Wave” in...  Read More >>

This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make...  Read More >>

From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments...  Read More >>