Advertising books

An enquiry into the gender narrative in Indian advertising.  Read More >>

Graphis Poster Annual 2 Throughout history, posters have served as a beacon of hope and change as they’ve encouraged...  Read More >>

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You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first,...  Read More >>

Let your customers to discover the best Marketing Strategies For Small Businesses and increase your personal branding...  Read More >>

Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and...  Read More >>

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning...  Read More >>

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to...  Read More >>

Jane has dedicated her life's work to a cause that matters. But something isn't working, and Jane is having a hard...  Read More >>

Let your customers to discover the best Marketing Strategies For Small Businesses and increase your personal branding...  Read More >>

Trade promotion spending is the second largest line item on a major consumer products company's financials, yet...  Read More >>

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to...  Read More >>

Comunicacion Corporativa 4.0 es un libro colaborativo, coordinado por Stalkeo Empresarial, que tiene como objetivo...  Read More >>

Trade promotion spending is the second largest line item on a major consumer products company's financials, yet...  Read More >>

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Entretenida exposición de los métodos y técnicas más utilizadas para vender y promocionar libros en formato digital...  Read More >>

An effective marketing strategy attracts customers and brings in more revenue - but only when you plan, implement,...  Read More >>

Navigate the cluttered advertising attention marketplace with this bestselling guide that provides contemporary...  Read More >>

Navigate the cluttered advertising attention marketplace with this bestselling guide that provides contemporary...  Read More >>

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications...  Read More >>

"""Imagine if you could create advertising messages that were so compelling, so hypnotic, that you could motivate...  Read More >>

The term ‘networking’ can mean very different things in different contexts: formal organisational structures, personal...  Read More >>

Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and...  Read More >>

The term ‘networking’ can mean very different things in different contexts: formal organisational structures, personal...  Read More >>

25 quick, simple and practical lessons anyone can apply to begin a creative marketing strategy.  Read More >>