Overview

An effective marketing strategy attracts customers and brings in more revenue – but it is only when you plan, implement, track, measure and report on all marketing activities that you will know what actually works. Boost Your Marketing ROI is a straightforward guide to a proven five-step methodology that helps you create a personalised, end-to-end marketing system. It gives you the tools and techniques that will enable you to evaluate your efforts, generate reports for review and analysis, and make fact-based decisions that improve the performance of your business. Learn how to: Develop a tailored marketing plan perfectly suited to reach your audience Generate ideas to promote your business Measure and improve the performance of your campaigns Automate and delegate tasks Choose and benefit from the right forecasting methods Inspire innovation and stand out from the crowd

Full Product Details

9781781336083

Table of Contents

Reviews

'Business marketing in these times dominated by social media influencers is confusing at best. Until now. Boost Your Marketing ROI is a breath of fresh air. This book takes a grassroots approach to establishing a marketing presence in a noisy world, written by someone whose own business journey has seen her move from struggling restaurateur to successful business owner, marketer, trainer and software developer. A highly recommended read.' Jennie Matthews, Jenanco Business Solutions 'Very simple to read. A common-sense way that literally shows me how to do marketing and why. There were so many things to learn, I felt the author really cared about giving me all the information she had. I also enjoyed the stories at the end of each section, it felt like I was being given one-on-one advice. Overall, an excellent marketing resource.' Dr Tarn McLean, Ocre Designs 'This book is comprehensive in covering everything you need to know to start marketing your business. It is full of great content and real-world examples. It covers the basics of marketing, business processes, types of marketing - everything you need to know to start marketing your business. An enjoyable read.' Kate Fabian, AppIT Consulting 'The information in the book is genuine, structured and logical. The methodology is applicable to any business aiming to get positive results. I learned about some of the most critical elements of marketing, from traditional to online. The methodology was structured, easy to understand and logically sequenced. A great piece of work.' - Dr Glashie Qudsia, Simple Profit Solutions 'A book I found useful for my own small business. Straightaway I saw what I could do to get started on my marketing campaigns. I saw it as a great resource for my friends who are also starting businesses. It is easy to read and follow. The real-life examples from the author's own experience helped me to think about ideas I could use for my campaigns and to look at what other yoga teachers do.' Angie Topham, Levanta Yoga Studio 'There are so many areas covered in this book that it is informative, easy to read and has a lot of depth. I find marketing is the area where people are most prone to losing money in their business, but this book helps the reader break down marketing with real-life business cases empowering the reader with practical support.' Yvette Suss, AMT Solutions

‘Business marketing in these times dominated by social media influencers is confusing at best. Until now. Boost Your Marketing ROI is a breath of fresh air. This book takes a grassroots approach to establishing a marketing presence in a noisy world, written by someone whose own business journey has seen her move from struggling restaurateur to successful business owner, marketer, trainer and software developer. A highly recommended read.’ Jennie Matthews, Jenanco Business Solutions ‘Very simple to read. A common-sense way that literally shows me how to do marketing and why. There were so many things to learn, I felt the author really cared about giving me all the information she had. I also enjoyed the stories at the end of each section, it felt like I was being given one-on-one advice. Overall, an excellent marketing resource.’ Dr Tarn McLean, Ocre Designs ‘This book is comprehensive in covering everything you need to know to start marketing your business. It is full of great content and real-world examples. It covers the basics of marketing, business processes, types of marketing – everything you need to know to start marketing your business. An enjoyable read.’ Kate Fabian, AppIT Consulting ‘The information in the book is genuine, structured and logical. The methodology is applicable to any business aiming to get positive results. I learned about some of the most critical elements of marketing, from traditional to online. The methodology was structured, easy to understand and logically sequenced. A great piece of work.’ — Dr Glashie Qudsia, Simple Profit Solutions ‘A book I found useful for my own small business. Straightaway I saw what I could do to get started on my marketing campaigns. I saw it as a great resource for my friends who are also starting businesses. It is easy to read and follow. The real-life examples from the author’s own experience helped me to think about ideas I could use for my campaigns and to look at what other yoga teachers do.’ Angie Topham, Levanta Yoga Studio ‘There are so many areas covered in this book that it is informative, easy to read and has a lot of depth. I find marketing is the area where people are most prone to losing money in their business, but this book helps the reader break down marketing with real-life business cases empowering the reader with practical support.’ Yvette Suss, AMT Solutions

Author Information

Miriam van Heusden is a restaurateur, business coach and certifi­ed professional vocational trainer with a background in business. She is the founder and CEO of Maralytics, a platform that tracks and reports on marketing performance. She is passionate about the power of data to enable business owners to make the right decisions and achieve better business results. Learn more at www.maralytics.com

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