Advertising, marketing & sponsorship law books

44 books were found.

Advertising Law and Regulation

Advertising Law and Regulation

Author: Mr Oliver Bray ,  Mr Giles Crown
ISBN: 9781526515414
Format: Hardback
$580.00

Covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and...  Read More >>

The Cambridge Handbook of Marketing and the Law

The Cambridge Handbook of Marketing and the Law

Author: Jacob E. Gersen (Harvard Law School, Massachusetts) ,  Joel H. Steckel (New York University)
ISBN: 9781108470018
Format: Hardback
$414.00

This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute....  Read More >>

Academic Brands

Academic Brands

Author: Mario Biagioli (University of California, Los Angeles) ,  Madhavi Sunder
ISBN: 9781108841375
Format: Hardback
$219.94

Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the...  Read More >>

The Curious Marketer: Expeditions in Branding and Consumer Behaviour

The Curious Marketer: Expeditions in Branding and Consumer...

Author: Harish Bhat
ISBN: 9780143456513
Format: Paperback
$30.80

From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to...  Read More >>

Starting a Small Business: monetizing Blogging, Social Media, and YouTube Marketing

Starting a Small Business: monetizing Blogging, Social...

Author: P Z Patricks
ISBN: 9786156305169
Format: Paperback
$49.14

Do you want to learn how to make money online from Blogging or YouTube? Get this book NOW and get STARTED!  Read More >>

Regulating Online Behavioural Advertising Through Data Protection Law

Regulating Online Behavioural Advertising Through Data...

Author: Jiahong Chen
ISBN: 9781839108297
Format: Hardback
$228.00

This insightful book provides a timely review of the potential threats of advertising technologies, or adtech. It...  Read More >>

The Value of Design in Retail and Branding

The Value of Design in Retail and Branding

Author: Katelijn Quartier (Hasselt University, Belgium) ,  Ann Petermans (Hasselt University, Belgium)
ISBN: 9781800715806
Format: Hardback
$191.45

The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in...  Read More >>

Facebook Advertising: Guide For Beginners To Increase Your Sales in 10 Steps and Become Influencer. Use Facebook ADS, Groups and Live Broadcast For Your Business Strategy in Social Media Marketing

Facebook Advertising: Guide For Beginners To Increase...

Author: Jeremy Preace
ISBN: 9781801858090
Format: Hardback
$59.38

Do you want to take your business on heights with Facebook Ads?  Read More >>

Marketing En Redes Sociales Y Marca Personal: Como Utilizar Las Redes Sociales Para Construir Su Marca Personal Y Impulsar El Exito De Su Negocio

Marketing En Redes Sociales Y Marca Personal: Como Utilizar...

Author: Academia de Negocios Digital
ISBN: 9781802640045
Format: Hardback
$70.85

?Te gustaria construir tu marca personal de toda la vida? Tu cliente nunca dejara de usar este increible...  Read More >>

Marketing En Redes Sociales Y Marca Personal: Como Utilizar Las Redes Sociales Para Construir Su Marca Personal Y Impulsar El Exito De Su Negocio

Marketing En Redes Sociales Y Marca Personal: Como Utilizar...

Author: Academia de Negocios Digital
ISBN: 9781802640038
Format: Paperback
$51.72

?Te gustaria construir tu marca personal de toda la vida? Tu cliente nunca dejara de usar este increible...  Read More >>

Black Hat Seo: A Step-by-Step Guide to Take Your Website to The Next Level

Black Hat Seo: A Step-by-Step Guide to Take Your Website...

Author: Jimmy L Horton
ISBN: 9781802238570
Format: Paperback
$46.55

How much better off is your online business now than it was a few months ago?  Read More >>

Black Hat Seo: A Step-by-Step Guide to Take Your Website to The Next Level

Black Hat Seo: A Step-by-Step Guide to Take Your Website...

Author: Jimmy L Horton
ISBN: 9781802224917
Format: Hardback
$59.49

How much better off is your online business now than it was a few months ago?  Read More >>

International Advertising Law: A Practical Global Guide, Second Edition

International Advertising Law: A Practical Global Guide,...

Author: Paul Jordan ,  Andrew Butcher
ISBN: 9781787423909
Format: Hardback
$426.94

The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising,...  Read More >>

Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It

Brandsplaining: Why Marketing is (Still) Sexist and...

Author: Jane Cunningham ,  Philippa Roberts
ISBN: 9780241456002
Format: Paperback
$35.00

"If you thought misogynist marketing ended with #MeToo, think again Brands profit by telling women who they are...  Read More >>

Nine Timeless Nuggets: Essential Marketing for the Young and Ambitious

Nine Timeless Nuggets: Essential Marketing for the Young...

Author: Bharat Bambawale
ISBN: 9780670093854
Format: Hardback
$29.70

Nine Timeless Nuggets is a knowledge accelerator for young marketers and an absorbing update for experienced ones....  Read More >>

Social Media Marketing 2020: Affiliate Marketing, Dropshipping and Passive Income Ideas - 6 Books in 1 - Cutting-Edge Strategies to Start and Grow Your Business

Social Media Marketing 2020: Affiliate Marketing, Dropshipping...

Author: Chandler Wright
ISBN: 9781953036292
Format: Hardback
$103.47

This Collection Includes the best books to help you learn, grow, and master your online marketing skills. You will...  Read More >>

Social Media Marketing 2020: Affiliate Marketing, Dropshipping and Passive Income Ideas - 6 Books in 1 - Cutting-Edge Strategies to Start and Grow Your Business

Social Media Marketing 2020: Affiliate Marketing, Dropshipping...

Author: Chandler Wright
ISBN: 9781953036285
Format: Paperback
$85.36

This Collection Includes the best books to help you learn, grow, and master your online marketing skills. You will...  Read More >>

The Regulation of Social Media Influencers

The Regulation of Social Media Influencers

Author: Catalina Goanta ,  Sofia Ranchordás
ISBN: 9781788978279
Format: Hardback
$309.75

In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a...  Read More >>

Visual Merchandising and Display: Best Practices for Window Displays and Store Designs

Visual Merchandising and Display: Best Practices for...

Author: Silvia Belli
ISBN: 9788417656065
Format: Paperback
$79.99

This book constitutes an essential tool for all professionals who want to work in the field of visual merchandising...  Read More >>

Marketing and Advertising Law in a Process of Harmonisation

Marketing and Advertising Law in a Process of Harmonisation...

Author: Professor Ulf Bernitz ,  Professor Caroline Heide-Jørgensen
ISBN: 9781509932122
Format: Paperback
$79.99

The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial...  Read More >>

Media Law: A Practical Guide (Revised Edition)

Media Law: A Practical Guide (Revised Edition)

Author: Ashley Messenger
ISBN: 9781433167980
Format: Paperback
$193.91

This book provides a clear and concise explanation of media law principles. It focuses on the practical aspects...  Read More >>

Bauhaus Laws: The Modernist Revolution and Modern Thought

Bauhaus Laws: The Modernist Revolution and Modern Thought...

Author: Daniel Damler
ISBN: 9781780688343
Format: Paperback
$126.79

The year 2019 marks the centenary of the founding of the Bauhaus, arguably the most influential school of art and...  Read More >>

Advertising: What Everyone Needs to Know®

Advertising: What Everyone Needs to Know®

Author: Mara Einstein (Professor of Media Studies, Professor of Media Studies, Queens College)
ISBN: 9780190625894
Format: Paperback
$29.95

"3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials,...  Read More >>

Advertising: What Everyone Needs to Know®

Advertising: What Everyone Needs to Know®

Author: Mara Einstein (Professor of Media Studies, Professor of Media Studies, Queens College)
ISBN: 9780190625887
Format: Hardback
$139.95

"3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials,...  Read More >>

Adcreep: The Case Against Modern Marketing

Adcreep: The Case Against Modern Marketing

Author: Mark Bartholomew
ISBN: 9780804795814
Format: Hardback
$30.95

Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American...  Read More >>

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