Overview
This book constitutes an essential tool for all professionals who want to work in the field of visual merchandising in retail. This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help visual merchandisers to plan the best strategy to the consumer's attention. AUTHOR: Silvia Belli is a fashion stylist and blogger, graduated in Business Administration and with a Masters in Business Administration from ESCP Europe in London. She also has a background in economic-management studies and has given life to his creative vein with marketing as well as more artistic studies. Today Silvia Belli Works in the fields of luxury communication and marketing, fashion design & styling, image consulting, interior design and is the founder of an event management agency. SELLING POINTS: . An essential tool for all professionals who want to work in the field of visual merchandising in retail. . From window display to in-store areas, small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. . Aspects such as lighting, colour, interior architecture and different display styles are widely referenced and explained in this publication. . This is a principle guide on visual merchandising, not just a showcase of the best examples of window display. 680 colour illustrations
Full Product Details
Author: Silvia Belli ,
Mariotti Translations
Publisher: Hoaki
Imprint: Hoaki
Weight: 0.937kg
ISBN: 9788417656065
ISBN 10: 8417656065
Pages: 240
Publication Date: 21 February 2020
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Language: English
Author Information
Silvia Belli is a fashion stylist and blogger, graduated in Business Administration and with a Masters in Business Administration from ESCP Europe in London. She also has a background in economic-management studies and has given life to his creative vein with marketing as well as more artistic studies. Today Silvia Belli Works in the fields of luxury communication and marketing, fashion design & styling, image consulting, interior design and is the founder of an event management agency.
