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In einer sich rasant verändernden Marketinglandschaft wird die Bedeutung einer authentischen Verbindung zwischen... Read More >>
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication... Read More >>
This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content... Read More >>
This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and... Read More >>
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This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview... Read More >>
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related... Read More >>
Your core customer base is about to be made up of the generation you don’t understand, and perhaps not even like.... Read More >>
Bigger Results with Less Marketing You keep being told to do more marketing-more complex, more aggressive, and... Read More >>
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this... Read More >>
Discover exceptional wines from Saint-Émilion, the oldest and most prestigious vineyard in the world Read More >>
Eye-catching advertisements for the Triennale Milano chart an evolution of poster design On the occasion of the... Read More >>
ORGANIZATIONAL REPUTATION MANAGEMENT Teaches public relations through the management of relationships with key... Read More >>
Dim Sum Strategy presents a carefully curated selection of proven strategic tools to build stronger brands, with... Read More >>
In The Data Deluge, Arun Kumar brings his digital development and data management expertise and experience to start... Read More >>
Whether you're a seasoned coach or just starting your journey, this book will empower you to unlock your full potential... Read More >>
Free advertising seems like an impossibility. There are ways to save on advertising costs, however, with a little... Read More >>
