The Effects of Social Media Advertising in China: Theory, Practices and Implications
Author:   Changchun Xuan
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032316192


Pages:   134
Publication Date:   27 May 2024
Format:   Paperback
Availability:   In Print   Availability explained
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The Effects of Social Media Advertising in China: Theory, Practices and Implications


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Author:   Changchun Xuan
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.270kg
ISBN:  

9781032316192


ISBN 10:   1032316195
Pages:   134
Publication Date:   27 May 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Changchun Xuan received his Doctor of Arts in Advertising from School of Journalism and Communication, Xiamen University and is currently an assistant professor there. His research interests focus on the effects of new media advertising and cross-cultural communication.

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