Service industries books

Zero to Hero: Your Guide to a Career in Cybersecurity is an essential roadmap for anyone aiming to penetrate the...  Read More >>

Blockchain technology is a digital ledger system that allows for secure, transparent and tamper-proof transactions....  Read More >>

The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques....  Read More >>

Professional foodservice managers are faced with a wide array of challenges on a daily basis. Controlling costs,...  Read More >>

Hospitality Law: Managing Legal Issues in the Hospitality Industry, Fifth Edition takes an applied approach to the...  Read More >>

The tourism industry is rapidly evolving, driven by technological advancements and the increasing demand for personalized,...  Read More >>

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The...  Read More >>

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This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus...  Read More >>

In American Fashion is the first scholarly analysis of the Fashion Calendar, the unique scheduling service and trade...  Read More >>

A key step here is to investigate how and why the security breach happened in the first place. The best to do this...  Read More >>

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus...  Read More >>

In this context, the book offers readers hopes as well as warnings about how technology can be used for the public...  Read More >>

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Milk is considered a complete food, consumed at all stages of life. It is transformed into numerous products, fermented...  Read More >>

Consumers are demanding healthy, natural food products with no environmental impacts. The use of ingredients of...  Read More >>

The book investigates eGovernment Whole-of-Government Approaches (WGA) efficiency in back-office transactions (G2G)...  Read More >>

Rei Kawakubo of Comme des Garçons is undoubtedly one of the world’s major fashion designers. In 2017 she was the...  Read More >>

Offering a new perspective on British fashion history, Wholesale Couture demonstrates that these couturiers were...  Read More >>

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The story of how a new generation of tech-savvy franchise owners is reshaping every aspect of professional sports...  Read More >>

In this particular book, we actually take the good side of Gen AI, provide an overview as to how it can be used...  Read More >>