Overview

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets. The volume discusses the dynamics of the tourism and hospitality industries and provides an overview of conventional and non-conventional marketing strategies for better decision-making, service and promotion. It looks at tools and techniques for businesses to understand the customer’s needs, customer-behaviour, building partnerships with other service providers, using digital and social media marketing and using a marketing mix to design an overall marketing strategy which will serve the business’s objectives. With various case studies, the book analyses the essential marketing tenets for the hospitality and tourism industry and the importance of implementing a marketing plan which prioritizes customer relationship. This textbook will be an indispensable resource for students, academics, as well as industry professionals working in tourism, hospitality, travel management, marketing, communication, digital marketing and public relations.

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9781032525839

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Nimit Chowdhary is Professor and ex-Head of Department of Tourism and Hospitality Management at Jamia Millia Islamia, New Delhi, India. His research areas include tourism marketing, destination management, services, and entrepreneurship. His recent books include, Handbook of Research and Publication Ethics, (2021); Interpretation and Tour Leadership: Principles and Practices of Tour Guiding, (2022); and Indian Tourism: Diaspora Perspectives, (2022). Monika Prakash is a Professor at the Indian Institute of Tourism and Travel Management (IITTM), Noida. She is currently leading the prestigious Incredible India Tourist Facilitator Programme (IITFP) of the Ministry of Tourism, Government of India. She recently published the book, Interpretation and Tour Leadership: Principles and Practices of Tour Guiding, (2022).

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