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Some accounting literature has argued that sustainability is primarily an ecological and societal concept and its... Read More >>
It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that... Read More >>
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This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates... Read More >>
This book focuses on the social and environmental disclosure practices of socially responsible Chinese firms by... Read More >>
This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when... Read More >>
D finir les pages avec les num ros de page et les champs pour le sujet, la date et le num ro de livre. Personnalisez... Read More >>
Welcome to a new era of business in which your brand is defined by those who experience it. Read More >>
The phrase less is more may be true about many things, but it's not true when it comes to customer experience. Companies... Read More >>
PERFECT BOUND, GORGEOUS SOFTBACK WITH SPACIOUS RULED PAGES. LOG INTERIOR: Click on the LOOK INSIDE link to view... Read More >>
Presents the latest scholarly research on service strategies for competitive advantage across industries. Covering... Read More >>
This volume brings together some of the world’s leading scholars of market categorization. Together, their contributions... Read More >>
Workplace bullying is a severe and pervasive problem around the globe and in particular in the United States where... Read More >>
"Warum scheitern so viele Verkäufer? Weil ihr Verkaufstrichter leer ist. Warum ist ihr Verkaufstrichter leer? Weil... Read More >>
Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense... Read More >>
"A business's greatest asset is the collective experience of its employees. According to estimates by the US Department... Read More >>