Strategic Marketing Management and Tactics in the Service Industry
Author:   Tulika Sood
Publisher:   IGI Global
ISBN:  

9781522524755


Pages:   311
Publication Date:   30 March 2017
Format:   Hardback
Availability:   In Print   Availability explained
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Strategic Marketing Management and Tactics in the Service Industry


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Overview

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Full Product Details

Author:   Tulika Sood
Publisher:   IGI Global
Imprint:   IGI Global
Dimensions:   Width: 15.20cm , Height: 2.40cm , Length: 22.90cm
Weight:   1.010kg
ISBN:  

9781522524755


ISBN 10:   1522524754
Pages:   311
Publication Date:   30 March 2017
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Tulika Sood, JECRC University, India.

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